JPTG. No one can determine when corona virus pandemic will end completely. But one thing for sure that in the era after everyone has learned the lesson they will always try to maintain their health and as much as possible do activities with virtual or online methods for efficiency and minimize the risk of disease transmission.
Then what is the relationship with business activities after the pandemic and what products and services could potentially selling well in Indonesian market? Maybe you as a business traveller would like to know.
According to Tokopedia's shopping trend data from July-September 2020, there are five most popular product categories, namely: food and beverage, health, electronics, household, and cellphones & tablets.
Meanwhile, according to the GlobalWebIndex survey, the best-selling products among Twitter users are: fashion in the form of clothes and shoes (26.9%), cosmetics and facial care (12.1%), personal care (12%), vitamins (11, 6%), and prizes (8.6%).
With large population of Indonesia around 270 million people and fairly consumptive lifestyle is a good market for doing business. We, as local guides who are also doing and found business opportunities that can be done in Indonesia, would like to share them with you. Who knows you may be interested investing or doing business and opening market in Indonesia.
Based on our observations and experiences, here are 14 Products and Services with the Potential to Sell in Indonesia After the Pandemic.
1. HEALTHY CULINARY
Everyone needs food in any situation. Currently, the most sought-after food are healthy ones that can increase the body's immunity to fight viruses. However, culinary must be practical, ready to eat and can be obtained online. People here prefer practical things and quickly solve their problems.
Frozen food made from meat, fish and seafood can be consider as products. High-vitamin snacks such as lasagna, brownies and fruit salads as well as packaged healthy drinks such as local coffee and juice liters can be your product choices.
Also Read: 10 Apps You Can Use to Shop Groceries Online in Indonesia
2. SEMBAKO & FRUITS
“Sembako” (Sembilan Bahan Pokok) is a very popular term in Indonesia. Which means for Nine Staple Materials consisting of rice & sago, cooking oil & margarine, vegetables & fruit, sugar, iodized salt, meat and fish, milk, eggs and finally LPG gas. These nine basic ingredients are very much needed as a daily necessity in Indonesia.
Rice, eggs, flour, cooking oil and other basic necessities remain the main ingredients that people seek. In addition, high-fiber and vitamin fruits are increasingly in demand to increase the body's resistance to viruses. You can invest or open a market in a small town so that locals don't have to go far and flock to supermarket.
Also Read: How to Store 9 Indonesian Healthy Staple Food Ingredients (SEMBAKO) for Long Lasting at Home
3. HEALTH & HOUSEHOLD PRODUCT
Public awareness to maintain body health amid the threat of the corona virus also increases sales of health and household products. Sales of products such as vitamins, hand sanitizers, wipes, handsoap, or disinfectant cleaning fluids are reported to have increased in several major marketplaces in Indonesia.
While the distribution of the covid-19 vaccine is ongoing and awareness raising and health facilities are incomplete, during that time the opportunities to sell these products will continue to grow.
4. HOMEDECOR PRODUCT
Repair and beautifying home decoration will be done by many people to overcome boredom while at home. Moreover, as long as restrictions on travel activities are still often carried out. People will look for ways to do fun activities at home. One of them is by rearranging, replacing and repairing home furniture or simply painting and adding wall hangings that require product solution which is inexpensive, high quality and durable.
The materials can also be recycled or handcrafted. Abundant natural resources and competitive labor costs in Indonesia could be an advantage. Can you solve this problem and meet those needs through your homedecor product?
Also Read: How to Turn Your Home Like A Dream Vacation Ressort
5. BICYCLE & THE ACCECORIES
A safe exercise activity that also solve the problem of boredom at home is cycling. Static cycling at home or cycling nearby around the house is not only healthy for the body but also fun and in the end it will increase body immunity. It is certain that the demand for bicycle products will increase during and after the pandemic.
The types of products and their derivatives can also be various kinds for sale, such as: children's bicycle, adult bicycle, mountain bikes, bicycle accessories, helmet, drink bottle, glasses, and bicycle t-shirts. It’s an interesting opportunity, right?
Also Read: 3 Ways to Determine the Most Suitable Bicycle Before Buying
6. GADGET & THE ACCECORIES
Corona virus pandemic has caused almost all of us should stay at home a lot and do many online activities such as online schools, online shopping and Work From Home. The use and maintenance of gadgets is inevitable, such as replacing the latest generation of smartphones or damaged laptops, purchasing printers and ink, adding memory capacity to complementary accessories.
With all the processes carried out by all people in Indonesia increasingly digital, this product will continue to be sought and will definitely experience an increase in demand in future with a large, expanding market share.
7. ENTERTAINMENT PRODUCT
It is necessary to increase the variety of activities at home during and after a pandemic to avoid burnout. One of them is by doing light entertainment activities alone or with family in order to create quality time. Products such as: educational reading books, musical instruments, children's educational toys, puzzles, scrables, video game, or collection of movies will be very attractive if we can meet the needs of the market.
8. FASHION PRODUCT
In the midst of a pandemic, the need for comfortable fashion to wear while at home is definitely needed. Whatever it’s called; comfy clothes, lounge wear or home leisure wear, it is basically a fashion product that comfortable to wear while at home. You can use this term differentiation as a businessman to produce your own brand and market it. With cheap and quality labor costs, you can invest by setting up a fashion factory or starting with homemade production here first.
9. BEAUTY PRODUCT
The closure of salons & SPA’s or conventional beauty care businesses due to the pandemic does not mean the end of the core business concerned. Product and service innovation is needed to solve these problems.
ERHA's beauty business in Indonesia has innovated by providing Home Delivery services, namely online shopping and delivery of skin and hair care product needs to your home. As well as the Drive-thru Service, namely Vitamin C injections at Erha's clinic with prior appointment. The need for beauty products is still there and is needed as long as product innovation and services are continuously developed in the midst of any condition and situation.
10. OUTDOOR EQUIPMENT
Individuals' psychological resilience to remain at home during and after a pandemic varies from one person to another. Many people have started taking short walks out of town to get rid of boredom even though the spread of the virus is still high and its difficult to predict when it will actually end. The proof is that many communities do staycation or camping activities in open nature.
Is this a new normal? What is clear is that people's methods of traveling may change. Only those who do have the answers. However, this phenomenon is interesting to fulfill its needs by selling outdoor equipment products such as: camping tents, hammocks, mountain shoes, hiking equipment, rock climbing, kayaking, etc.
11. ON-DEMAND CLEANING SERVICE
This service is similar to the Go-clean service in Indonesia before the pandemic situation. However, it is now carried out by several star hotels who utilize their assets such as trained housekeeping personnel and certified disinfectant products to carry out daily and periodic cleaning services in the class of star hotels into local housing or office buildings. With the increasing public awareness of maintaining cleanliness and healthy, this service is predicted to develop.
12. DIGITAL MARKETING SERVICES
Digital marketing skills are needed by individuals or companies that marketing their products or services via internet. Especially during the pandemic, many people were laid off and turned into entrepreneurs and tried to do online business. The latest data on the number of entrepreneurs in Indonesia has only reached around 4% of the total productive population of around 185 million people (data: BPS 2020 census). Its still far from natural to be considered as developed country.
This phenomenon is an opportunity for those who first master digital marketing skills. There will be more needs for prospective entrepreneurs and human resources who master digital marketing and this is an opportunity in demand continuously in the future for those who can provide digital marketing training services.
13. PROVIDER OF DOMAIN & HOSTING SERVICES
The need for digital marketing cannot be separated from hosting and domain name rental service providers. Domain name and hosting rental are required by those who want to build a website for all business reasons.
The rapid development of the digital world and coupled with the viral pandemic situation that forces people to do more activities at home online will make demand for domain and hosting needs will always continue to increase.
You can invest or participate in opening a business for hosting and domain rental service providers. Dewaweb is an example of a hosting and domain rental service provider in Indonesia which accompanied by 24-hour ninja support.
14. TRAVELOGISTICS SERVICES
The increase of online shopping for goods in the midst of pandemic has increased the need for goods delivery services or logistics distribution channels. Each individual can take advantage of this demand opportunity by creating a logistics service provider company or doing it individually. The need for these services has potential to continue to increase along with the development of the e-commerce business even in the middle or after the pandemic.
CONCLUSION: As a businessman or individual who’s trying to read the opportunities of an existing situation, the question is what kind of product or services you can market to meet the needs of demand mentioned above. In addition, is this temporary or will it become a new habit for the next communities? Only those of you who dare to try and do it will have the answer.
Hopefully the explanation about products and services that will have potential to sell well above might be help!